{"id":2917,"date":"2025-03-19T14:41:31","date_gmt":"2025-03-19T09:11:31","guid":{"rendered":"https:\/\/valugenius.in\/blog\/?p=2917"},"modified":"2026-01-19T16:51:40","modified_gmt":"2026-01-19T11:21:40","slug":"esg-metrics-integration-in-business-valuation-sustainability-premiums","status":"publish","type":"post","link":"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/","title":{"rendered":"ESG Metrics in Business Valuation for Sustainability Premiums"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#ESG_Metrics_Integration_in_Business_Valuation_Quantifying_Sustainability_Premiums\" >ESG Metrics Integration in Business Valuation: Quantifying Sustainability Premiums<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#How_ESG_Factors_Influence_Business_Valuation\" >How ESG Factors Influence Business Valuation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#1_Adjustments_in_Discounted_Cash_Flow_DCF_Analysis\" >1. Adjustments in Discounted Cash Flow (DCF) Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#2_Impact_on_Multiples-Based_Valuation\" >2. Impact on Multiples-Based Valuation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Quantifying_the_Sustainability_Premium\" >Quantifying the Sustainability Premium<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Empirical_Evidence_Supporting_ESG_Premiums\" >Empirical Evidence Supporting ESG Premiums<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Sector-Specific_ESG_Influences\" >Sector-Specific ESG Influences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Challenges_in_ESG-Based_Valuation\" >Challenges in ESG-Based Valuation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#1_Data_Standardization_Issues\" >1. Data Standardization Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#2_Identifying_Material_ESG_Factors\" >2. Identifying Material ESG Factors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Best_Practices_for_Valuation_Professionals\" >Best Practices for Valuation Professionals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Documentation_and_Transparency\" >Documentation and Transparency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Choosing_the_Right_Valuation_Methodology\" >Choosing the Right Valuation Methodology<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/valugenius.in\/blog\/esg-metrics-integration-in-business-valuation-sustainability-premiums\/#Why_Choose_ValuGenius_Associates_LLP\" >Why Choose ValuGenius Associates LLP?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"ESG_Metrics_Integration_in_Business_Valuation_Quantifying_Sustainability_Premiums\"><\/span>ESG Metrics Integration in Business Valuation: Quantifying Sustainability Premiums<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The integration of Environmental, Social, and Governance (ESG) metrics into business valuation has become a game-changer in modern financial assessments. While traditional valuation models focused primarily on financial performance, growing evidence suggests that ESG factors significantly influence a company&#8217;s market value by reducing risks, enhancing operational efficiencies, and strengthening competitive positioning. This article explores the quantitative methods used to integrate ESG factors into valuation models and the tangible impact of sustainability premiums on business worth.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_ESG_Factors_Influence_Business_Valuation\"><\/span>How ESG Factors Influence Business Valuation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Adjustments_in_Discounted_Cash_Flow_DCF_Analysis\"><\/span>1. Adjustments in Discounted Cash Flow (DCF) Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ESG considerations can be factored into Discounted Cash Flow (DCF) models in multiple ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk-Adjusted Discount Rate<\/b><span style=\"font-weight: 400;\">: Companies with superior ESG ratings tend to have a lower Weighted Average Cost of Capital (WACC), often by 25-50 basis points, due to reduced regulatory risks and improved investor confidence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cash Flow Modifications<\/b><span style=\"font-weight: 400;\">: Adjusting cash flow projections to include ESG-related costs and benefits, such as compliance expenses, energy savings, and carbon tax implications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Terminal Value Enhancement<\/b><span style=\"font-weight: 400;\">: Companies with strong ESG practices may command higher terminal growth rates due to their long-term sustainability strategies and reputational advantages.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;2924&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Impact_on_Multiples-Based_Valuation\"><\/span>2. Impact on Multiples-Based Valuation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Empirical data from financial markets indicate that ESG performance significantly impacts valuation multiples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firms in the top ESG quartile typically trade at 2.5-3.8x higher EV\/EBITDA multiples than their lower-performing counterparts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies with robust governance structures exhibit price-to-book valuation premiums of 3.0-4.7x over industry averages.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quantifying_the_Sustainability_Premium\"><\/span>Quantifying the Sustainability Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Empirical_Evidence_Supporting_ESG_Premiums\"><\/span>Empirical Evidence Supporting ESG Premiums<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Research-backed insights illustrate the financial benefits of integrating ESG metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ESG-driven portfolios yield an annual alpha of 1.8-2.5% compared to industry benchmarks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valuation premiums of 4-6% are observed in firms demonstrating strong ESG commitments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market reactions to ESG events are asymmetric, with negative ESG incidents leading to valuation declines 2-3 times greater than positive ESG announcements.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sector-Specific_ESG_Influences\"><\/span>Sector-Specific ESG Influences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The weight of ESG factors differs across industries:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Extractive Industries<\/b><span style=\"font-weight: 400;\">: Environmental concerns, including pollution control and asset decommissioning, directly impact financial statements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consumer Goods<\/b><span style=\"font-weight: 400;\">: Social responsibility, fair labor practices, and ethical sourcing play a crucial role in brand equity and valuation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Financial Services<\/b><span style=\"font-weight: 400;\">: Strong governance, regulatory compliance, and risk management are key valuation drivers.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2927&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_in_ESG-Based_Valuation\"><\/span>Challenges in ESG-Based Valuation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Data_Standardization_Issues\"><\/span>1. Data Standardization Issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite advancements in ESG disclosures, analysts face obstacles such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variability in ESG reporting standards across countries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inconsistent historical ESG data, making trend analysis difficult.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry-specific ESG indicators lacking uniformity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reliability concerns regarding self-reported ESG performance.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Identifying_Material_ESG_Factors\"><\/span>2. Identifying Material ESG Factors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Determining the materiality of ESG aspects in valuation requires:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry-based assessments to identify key ESG drivers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistical correlations between ESG scores and financial outcomes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proactive analysis of future regulatory shifts and market sentiment.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Valuation_Professionals\"><\/span>Best Practices for Valuation Professionals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Documentation_and_Transparency\"><\/span>Documentation and Transparency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Valuation reports should clearly document:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ESG factors considered and their financial impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justifications for ESG-related valuation adjustments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensitivity analyses on ESG variables.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disclosure of data limitations and assumptions.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Valuation_Methodology\"><\/span>Choosing the Right Valuation Methodology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ideal valuation approach varies by business type:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Established Companies<\/b><span style=\"font-weight: 400;\">: ESG-adjusted <a href=\"https:\/\/valugenius.in\/blog\/types-of-financial-models-and-valuation-methods\/\" target=\"_blank\" rel=\"noopener\">DCF models<\/a> offer a robust framework.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Early-Stage Firms<\/b><span style=\"font-weight: 400;\">: ESG-integrated comparable company multiples provide better insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asset-Intensive Businesses<\/b><span style=\"font-weight: 400;\">: Net Asset Value (NAV) methods incorporating environmental liabilities work best.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Integrating ESG metrics into business valuation is no longer optional; it is essential for ensuring accurate, forward-looking valuations. Empirical data supports the existence of sustainability premiums, proving that ESG-focused companies command higher valuations and investor confidence. While challenges such as data reliability persist, businesses and valuation professionals that embrace ESG considerations will be better equipped to navigate the evolving financial landscape.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2926&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Choose_ValuGenius_Associates_LLP\"><\/span>Why Choose ValuGenius Associates LLP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At ValuGenius Associates LLP, we specialize in comprehensive <a href=\"https:\/\/valugenius.in\/Services.html\" target=\"_blank\" rel=\"noopener\">valuation services<\/a> tailored to meet modern business needs. Recognized as the <a href=\"https:\/\/valugenius.in\/\" target=\"_blank\" rel=\"noopener\">best business valuation firm in Mumbai<\/a>, our <a href=\"https:\/\/valugenius.in\/Our-Team.html\" target=\"_blank\" rel=\"noopener\">team of expert Chartered Accountants<\/a> brings deep expertise in integrating ESG metrics into valuations. As the <a href=\"https:\/\/cajdshah.com\/\" target=\"_blank\" rel=\"noopener\">best CA firm in Borivali<\/a>, we ensure accurate, data-driven insights that enhance enterprise value. Whether you&#8217;re looking for precise valuation strategies or expert financial advisory, trust ValuGenius Associates LLP\u2014your partner in sustainable business growth.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] ESG Metrics Integration in Business Valuation: Quantifying Sustainability Premiums The integration of Environmental, Social, and Governance (ESG) metrics into business valuation has become a game-changer in modern financial assessments. While traditional valuation models focused primarily on financial performance, growing evidence suggests that ESG factors significantly influence a company&#8217;s market value by reducing risks, enhancing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,16,17],"tags":[],"class_list":["post-2917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-valuation","category-business","category-consulting"],"_links":{"self":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts\/2917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/comments?post=2917"}],"version-history":[{"count":12,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts\/2917\/revisions"}],"predecessor-version":[{"id":3486,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts\/2917\/revisions\/3486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/media\/2932"}],"wp:attachment":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/media?parent=2917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/categories?post=2917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/tags?post=2917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}