{"id":3416,"date":"2025-12-20T12:36:56","date_gmt":"2025-12-20T07:06:56","guid":{"rendered":"https:\/\/valugenius.in\/blog\/?p=3416"},"modified":"2026-01-01T14:14:04","modified_gmt":"2026-01-01T08:44:04","slug":"when-is-the-right-time-for-a-company-to-get-a-valuation-done","status":"publish","type":"post","link":"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/","title":{"rendered":"When Is the Right Time for a Company to Get a Valuation Done?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#When_Is_the_Right_Time_for_a_Company_to_Get_a_Valuation_Done\" >When Is the Right Time for a Company to Get a Valuation Done?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#1_What_is_Business_Valuation_And_Why_Does_It_Matters\" >1. What is Business Valuation And Why Does It Matters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#2_Early-Stage_Growth_The_First_Critical_Moment\" >2. Early-Stage Growth: The First Critical Moment<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#%E2%80%A2_Before_raising_funds\" >\u2022 Before raising funds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#%E2%80%A2_After_hitting_key_milestones\" >\u2022 After hitting key milestones<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#3_For_Strategic_Planning_%E2%80%94_Regular_Checkups\" >3. For Strategic Planning \u2014 Regular Checkups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#4_When_Planning_a_Sale_Exit_or_Succession\" >4. When Planning a Sale, Exit or Succession<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#5_Compliance_Regulation_and_Capital_Markets\" >5. Compliance, Regulation and Capital Markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#6_Entering_New_Growth_Phases_%E2%80%94_M_A_IPO_or_Expansion\" >6. Entering New Growth Phases \u2014 M&amp;A, IPO, or Expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#7_Everyday_Strategic_Decisions\" >7. Everyday Strategic Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#Why_ValuGenius_Should_Be_Your_Valuation_Partner\" >Why ValuGenius Should Be Your Valuation Partner<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#%E2%9C%94_Trusted_Expertise\" >\u2714 Trusted Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#%E2%9C%94_Customized_for_India\" >\u2714 Customized for India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#%E2%9C%94_Clear_Actionable_Insights\" >\u2714 Clear, Actionable Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#%E2%9C%94_Professional_Support\" >\u2714 Professional Support<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/valugenius.in\/blog\/when-is-the-right-time-for-a-company-to-get-a-valuation-done\/#In_Summary_When_Should_You_Get_a_Valuation\" >In Summary: When Should You Get a Valuation?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"When_Is_the_Right_Time_for_a_Company_to_Get_a_Valuation_Done\"><\/span>When Is the Right Time for a Company to Get a Valuation Done?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Running a company isn\u2019t just about day-to-day operations, it\u2019s about <strong>knowing the true value<\/strong> of what you\u2019ve built. Yet many founders, CEOs, and finance leaders ask the same question: \u201cWhen is the right time to get our business valued?\u201d The honest answer is simple: <strong>sooner than you think<\/strong> \u2014 and most of the time, you\u2019ll benefit from valuation long before a deal is on the table.<\/p>\n<p>Let\u2019s explore this in a way that feels human, practical, and directly useful for professionals navigating India\u2019s dynamic business landscape.<\/p>\n<p>[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_What_is_Business_Valuation_And_Why_Does_It_Matters\"><\/span>1. What is Business Valuation And Why Does It Matters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At its core, a <strong>business valuation<\/strong> tells you what your company is worth today based on financial performance, growth outlook, market conditions and industry trends. It isn\u2019t a vague guess \u2014 it is a <strong>data-driven number<\/strong> that helps with strategic decision-making.<\/p>\n<p><strong>Here\u2019s why valuation should matter to every business:<\/strong><\/p>\n<ul>\n<li><strong>Strategic clarity:<\/strong> It highlights strengths, weaknesses and hidden value drivers in your business.<\/li>\n<li><strong>Confidence with stakeholders:<\/strong> Investors, lenders, partners and boards want credible proof of value.<\/li>\n<li><strong>Planning moves with purpose:<\/strong> Whether you plan to grow, merge, or sell \u2014 valuation gives you direction.<\/li>\n<li><strong>Better financial decision-making:<\/strong> Think of it as a financial health check \u2014 not just for exit, but for <em>every stage of growth<\/em>.<\/li>\n<\/ul>\n<p>This is especially important for companies in India\u2019s growth story<br \/>\nwhere brands like Meesho have hit valuations near <strong>$8.8 billion in their IPO debut<\/strong>, reflecting investor confidence in underlying business strength.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3434&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Early-Stage_Growth_The_First_Critical_Moment\"><\/span>2. Early-Stage Growth: The First Critical Moment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A startup or early growth company should consider valuation:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%A2_Before_raising_funds\"><\/span><strong>\u2022 Before raising funds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Investors want to understand what they are buying into. A professional valuation avoids underpricing equity and ensures fair negotiations.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%A2_After_hitting_key_milestones\"><\/span><strong>\u2022 After hitting key milestones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Whether it\u2019s revenue growth, product expansion, or market adoption, hitting milestones usually means your valuation can change significantly. Getting a valuation even before formal funding rounds gives you a <strong>negotiation edge<\/strong> and prepares you better for discussions with venture capital (VC) or private equity.<\/p>\n<p>[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_For_Strategic_Planning_%E2%80%94_Regular_Checkups\"><\/span>3. For Strategic Planning \u2014 Regular Checkups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Valuation isn\u2019t just a one-time activity for exit deals. Think of it like a regular financial health check-in. According to experts, business valuations <strong>should ideally happen every 12\u201318 months<\/strong> or after any major changes in capital structure, ownership, or regulations.<\/p>\n<p>This routine valuation helps you:<\/p>\n<ul>\n<li>Track growth over time<\/li>\n<li>Identify value leaks (like weak margins or under-utilised assets)<\/li>\n<li>Set informed targets for the next year<\/li>\n<\/ul>\n<p>It\u2019s similar to how professionals work with <strong>financial planning companies in Mumbai<\/strong> or elsewhere: they don\u2019t only plan for tax filings or compliance, they build <strong>forward-looking financial strategies<\/strong> that keep businesses agile.<\/p>\n<p>[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_When_Planning_a_Sale_Exit_or_Succession\"><\/span>4. When Planning a Sale, Exit or Succession<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re thinking about selling your company, transitioning ownership or planning a family exit strategy <strong>valuation is essential<\/strong>. Waiting until the last minute can cost you value. Experts suggest obtaining a valuation <strong>3\u20135 years before a planned exit<\/strong>. This timeline gives enough runway to:<\/p>\n<ul>\n<li>Fix any operational gaps<\/li>\n<li>Build traction that increases value<\/li>\n<li>Reduce risks that could lower your valuation<\/li>\n<li>Enter negotiations with strong financial visibility<\/li>\n<\/ul>\n<p>This is where ValuGenius shines offering <strong>independent, credible, defensible valuations<\/strong> that help you plan exits with confidence, not guesswork.<\/p>\n<p>[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Compliance_Regulation_and_Capital_Markets\"><\/span>5. Compliance, Regulation and Capital Markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In India, <strong>valuation is often a regulatory need, not<\/strong> just strategic. Certain corporate actions, like preferential allotments, buybacks, share transfers under FEMA, or debt restructurings require independent valuation reports to comply with tax and capital market laws and avoid penalties.<\/p>\n<p>This means even if your company doesn\u2019t plan to sell soon, valuation is still a <em>must-do<\/em> from a compliance perspective.<\/p>\n<p>[\/vc_column_text][vc_separator][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3436&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Entering_New_Growth_Phases_%E2%80%94_M_A_IPO_or_Expansion\"><\/span>6. Entering New Growth Phases \u2014 M&amp;A, IPO, or Expansion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whenever your company is eyeing major corporate actions, mergers, acquisitions, or even preparing for an IPO, valuation should come early in the process.<\/p>\n<p><strong>Think of India\u2019s broader markets:<\/strong><\/p>\n<ul>\n<li>Urban Company reached a valuation close to <strong>$3 billion after a strong stock debut<\/strong>, underscoring how strategic valuation informs investor perception.<\/li>\n<li>Indian brands as a group have hit a cumulative valuation of <strong>$523.5 billion<\/strong>, showing how brand strength translates directly into measurable business value.<\/li>\n<\/ul>\n<p>In such high-stakes scenarios, <strong>the right valuation report can be the difference between success and a mispriced deal<\/strong>.[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Everyday_Strategic_Decisions\"><\/span>7. Everyday Strategic Decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Valuation isn\u2019t just for exits, funding, or compliance. Mature companies also use valuation insights when they:<\/p>\n<ul>\n<li><strong>Assess acquisitions<\/strong><\/li>\n<li><strong>Distribute ESOPs<\/strong><\/li>\n<li><strong>Plan debt refinancing<\/strong><\/li>\n<li><strong>Evaluate internal performance objectively<\/strong><\/li>\n<li><strong>Explore cross-border deals<\/strong><\/li>\n<\/ul>\n<p>A robust valuation paints a full picture \u2014 not just of where you are, but where you\u2019re heading.[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_ValuGenius_Should_Be_Your_Valuation_Partner\"><\/span>Why ValuGenius Should Be Your Valuation Partner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what sets <a href=\"https:\/\/valugenius.in\/\" target=\"_blank\" rel=\"noopener\">ValuGenius<\/a> apart in the crowded world of <a href=\"https:\/\/valugenius.in\/business-valuation-services.html\" target=\"_blank\" rel=\"noopener\"><strong>valuation business<\/strong><\/a> and advisory:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%9C%94_Trusted_Expertise\"><\/span><strong>\u2714 Trusted Expertise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>ValuGenius delivers <strong>independent, precise valuations<\/strong> using globally accepted methods from income and market approaches to asset and earnings-based frameworks.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%9C%94_Customized_for_India\"><\/span><strong>\u2714 Customized for India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We understand <strong>valuation in India<\/strong> from regulatory norms under Companies Act and SEBI, to business dynamics across sectors.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%9C%94_Clear_Actionable_Insights\"><\/span><strong>\u2714 Clear, Actionable Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Valuations shouldn\u2019t just be numbers. ValuGenius turns them into <strong>strategic insights<\/strong> that fuel better decisions \u2014 whether you\u2019re planning growth, compliance, or exit.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%9C%94_Professional_Support\"><\/span><strong>\u2714 Professional Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Our team integrates with your finance, tax and planning efforts \u2014 much like top <strong>financial planning companies in Mumbai<\/strong> \u2014 giving you a 360\u00b0 view of your business value.[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Summary_When_Should_You_Get_a_Valuation\"><\/span>In Summary: When Should You Get a Valuation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Here\u2019s a quick checklist:<\/strong><\/p>\n<ul>\n<li>Before fundraising<\/li>\n<li>After major business milestones<\/li>\n<li>At least every 12\u201318 months<\/li>\n<li>Before planning an exit\/sale<\/li>\n<li>For compliance requirements<\/li>\n<li>Ahead of mergers, IPOs, or acquisitions<\/li>\n<li>Whenever strategic decisions demand clarity<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3437&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>The truth is:<\/strong> valuation isn\u2019t an event, it\u2019s a continuous advantage. And the best time to start is now \u2014 not when the stakes get too high.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] When Is the Right Time for a Company to Get a Valuation Done? Running a company isn\u2019t just about day-to-day operations, it\u2019s about knowing the true value of what you\u2019ve built. Yet many founders, CEOs, and finance leaders ask the same question: \u201cWhen is the right time to get our business valued?\u201d The honest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,47],"tags":[59],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-valuation","tag-valuation"],"_links":{"self":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts\/3416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":19,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"predecessor-version":[{"id":3439,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/posts\/3416\/revisions\/3439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/media\/3433"}],"wp:attachment":[{"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valugenius.in\/blog\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}